International Public Relations: Case Study
Introduction (1 page / 3 para)
- get audience’s attention - general overview about scope of
problem
- zoom in on your case study: where, what, who, when
- This paper examines . . .
Background (3-4 pages) Country Profile &
Cultural Profile
- present global scope of problem (1-2 paragraph)
- give local impact of problem (1-2 paragraph)
- present country profile (4 paragraphs)
- present cultural profile (4 paragraphs)
Case Profile (3 pages)
- introduce again, what, where when who
- goal (what was the overall goal of the project)
- objectives (what were the specific objectives, steps to achieve)
- time frame (when did the campaign take place, why this time
chosen, how
long did it last)
- audience (describe target audience, why chosen, what special
features or needs)
- channels (describe channels [format or medium] used to
communicate message to audience)
- message (describe content of message, was there more than one
message, what
was the message appeal)
- evaluation (was the campaign successful, how was the campaign
evaluated)
Analysis (4 pages)
a - pick one of the communication models to analyze the campaign
b - analyze the campaign using the country and cultural profile
to discuss why
the campaign “fit” the country and its people
Conclusion (2 para)
- summarize case study again and main findings of analysis
- what next for future study
Reference List – alphabetically list works cited in your case study
Appendix – include any promotional materials related to your case study
** Article Review
Notes & Checklist
1- select any article that relates to your COUNTRY, CULTURE, PROBLEM, or CASE STUDY that will help you with any of the sections of your final paper
2- must be a SCHOLARLY article (from an academic/professional journal and has an abstract, references, and/or scholarly authors)
3- please ATTACH an extra copy of your article with your review
4- give full reference citation at the top of your review (author,
title, journal, date, page
numbers)
5- double-space your review
6- in first two pages give detailed summary of important point in article
7- in last paragraph (after two-page summary) tell how this article
relates to your case study