DARRELL HAYES
Assistant Professor

Has taught a wide variety of public communication courses for SOC's graduate program and general communication courses for undergraduates.

COURSES TAUGHT

Undergraduate

  • Understanding Mass Media - general course on the structure and history of the mass media ranging from film to websites.
  • Communication and Society - Theory of communication course that analyzes the use of rhetoric in public issues/ controversies.
  • Public Relations Cases - Understanding the elements of successful public communications campaigns using past case studies.
  • Public Relations Media - Practical course in designing and conducting public communication campaigns.
  • Crisis Communication - The analysis of risk and issue management and the techniques used to cope with a communication crisis in an organization.
  • Public Relations Portfolio - The advanced public relations course where students put all of the planning lessons to use in practical, real-life campaigns. See the "Trayless Tuesday" campaign to Reduce the Carbon Footprint of College Student.
Graduate
  • Principles of Strategic Communication
  • Public Communiction Writing - Examples of the blogs hosted by graduate students.l
  • Public Communication Management
  • Public Communication Research
  • Public Communication Practicum - Practical course in designing and conducting public communication campaigns. To incorporate technology into campaigns, the class has been learning basic video editing and how to videostream press conferences. See examples...The class also includes "media training" exercises ... see the class in action.

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American University School of Communication