DARRELL HAYES
Adjunct Associate Professor
Public Communication Division

"American University is a great place to teach public communication courses.  It is so easy to bring alive our communication theory with a myriad of practical case studies from many of the non-profit associations, technology companies, public relations agencies and government information programs in the area."

Darrell Hayes primarily teaches public communication campaign courses for graduate students or theory and rhetoric classes for undergrads in the School of Communication.  He served as the director for the Weekend Public Communication Graduate Program until 2011.   He has more than 25 years experience in public relations and communication issues.  He has run his own public relations agency, and worked primarily with corporations in the technology sector and with non-profit associations.  He has also served as a government communication manager and worked with a marketing research firm.  He has also been the managing director of the Aerospace Education Foundation, which promotes an understanding of aerospace policy issues and encourages young people to enter the math and science fields.  He has taught at the University of California at Fresno and at American University in a variety of management and communication courses. 

He is co-author of Public Relations Cases, a primer on best practices in running effective communication campaigns that is used by many public relations courses on college campuses. 

His recent classes have accented crisis communications, understanding the structure and history of the mass media, the communication theory and persuasive messages used in public discourse, and the trends and issues impacting best practices in public relations campaigns.

He has served as a member of the Advisory Board for the Department of State Senior Crisis Management Course and frequently conducts crisis courses for visiting delegations from around the world.

He is accredited with the National Public Relations Society of America.  In the past he has served as the National Capital Chapter assembly delegate to the National PRSA convention and chairman of the technology, membership and professional development committees.

He has advanced degrees in Communication from the University of Oklahoma and in Counseling from the University of New Mexico.  He received his undergraduate degree in Psychology from the University of New Mexico.

 

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