Rome Wasn't Built In A Day

Urban Development and Renewal in Italy

As Outlined by a Specific Case in the City of Turin.

The concepts of Urban Renewal and Urban Development are controversial. Although projects of this nature can seem to have a positive impact on a urban area, there are many concerns that arise when implenting this type of plan on an area that has faced years of decay. The major issue that is encountered is displacement, and the question at hand is what kind of social marketing initiatives must be developed in order to maintain a balance for all people affected by the process of urban development.

Aerial View of Rome from St. Peter's Basilica

The Gate Project is an example of a comprehensive Urban Development project that has been very successful in it's ongoing efforts to develop the physical area of the Porta Palazzo in Turin, as well as develop participatory communication endeavors to improve the quality of like for the people who live and work there.

Spring 2005, Dr. Zaharna